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Data Analytics Initiatives: Managing Analytics for Success

by David Bednr, Martin Potancok, Ondrej Bothe, Ondrej Kubera, Ota Novotn

• Length: 164 pages
• Edition: 1
• Language: English
• Publisher: Auerbach Pub
• Publication Date: 2022-04-21

The categorisation of analytical projects could help to simplify complexity reasonably and, at the same time, clarify the critical aspects of analytical initiatives. But how can this complex work be categorized? What makes it so complex?

Data Analytics Initiatives: Managing Analytics for Success emphasizes that each analytics project is different. At the same time, analytics projects have many common aspects, and these features make them unique compared to other projects. Describing these commonalities helps to develop a conceptual understanding of analytical work. However, features specific to each initiative affects the entire analytics project lifecycle. Neglecting them by trying to use general approaches without tailoring them to each project can lead to failure.